OUR BUSINESS

Since its establishment in 1950, GOLDWIN has always kept pace with changing global sports markets and has developed products and services that meet the current and future needs of customers. Building on their rich experience in developing our core brands and playing sports themselves, our staffs continue to come up with innovative ideas by capturing potential needs of customers. Recent examples are our efforts to create new sports markets with products and services for trail-running and yoga, which have both been gaining popularity in Japan. We also have been developing and offering new types of day-to-day clothing with high functionality and comfort made possible by utilizing the technology we have acquired through the experience in developing sportswear.

We strive to develop and offer new and attractive products by taking full advantage of the synergy between our experience as a sports apparel manufacturer and state-of-the-art technology. Our headquarters in Toyama Prefecture, Japan, where the company was born, exercises complete control over the entire production process, from the selection of yarns and fabric, to their processing, pattern designing, sewing and quality assurance, in collaboration with material manufacturers and partner production plants.
Equipped with state-of-the-art environmental chambers and motion capture systems, our developers measure the movements of the human body and its physiological changes under various conditions and translate the results into the design of highly functional products. We also have been developing proprietary sewing technologies to achieve sophisticated design with high functionality and conducting stringent inspections to ensure high quality.

Leveraging advanced technology – collaboration with our partners

In our drive to create new value in the sports apparel industry, GOLDWIN has been actively partnering with unique emerging companies to jointly research and develop one-of-a-kind products. A recent example is the December 2019 debut of MOON PARKA®, the fruition of a four-year joint R&D project with Spiber. It is the world’s first outdoor jacket employing Brewed Protein , a structural protein material that does not rely on exhaustible resources. Other examples include our original MXP brand products, which use Maxifresh Plus, an odor-reducing, sweat-absorbing, fast-drying fabric originally developed with JAXA for astronauts’ underwear; and KODENSHI®, a high-performance fabric that provides warmth in frigid conditions, used in many of our brands.

Our stores are not just places for selling: they provide a valuable venue for two-way communication with our customers. Store events and workshops offer customers opportunities to experience different athletic activities and exchange thoughts about the wonder of sports. The insights we gain from customer feedback are incorporated into our products and services.

To further enhance the communication with our customers, we have been expanding into new types of stores. THE NORTH FACE GRAVITY stores are located close to where the action is, such as the ski resorts at Niseko in Hokkaido and Hakuba in Nagano. These new concept stores are our answer to our customers’ changing needs – those stores not only sell ski wear and gear but also provide a rental service, have a library of relevant books, and organize events.
In the heart of Tokyo, the Gaien-mae district is currently undergoing vigorous redevelopment including a construction of the New National Stadium. This is also the home of NEUTRALWORKS. BY GOLDWIN, a totally unique athletic complex that aims to help maintain the natural balance of mind and body for people who want to pursue an active lifestyle 24/7.
Through these directly operated stores, GOLDWIN endeavors to discover new sports values and offer innovative products and services.